Partner with Australia's
Independent Car Authority
Reach in-market car buyers at the exact moment they're making purchase decisions. Contextual, high-intent advertising that works.
Why Advertise with Us
Connect your brand with Australians who are actively in the market for a new car.
High-Intent Audience
Visitors are actively researching and comparing cars. Not casual browsers.
Contextual Relevance
Your ad appears alongside relevant content — EV ads on EV pages, SUV ads on SUV pages.
Transparent Reporting
Real-time dashboard showing impressions, clicks, and conversions.
Editorial Independence
Sponsored content is clearly labeled. Your brand benefits from our trusted, unbiased reputation.
Flexible Pricing
Monthly flat rates, cost-per-lead, or custom packages. Start from $500/month.
Dedicated Support
Personal account manager for campaign setup and optimisation.
Where Your Brand Appears
Premium placements across every stage of the car-buying journey.
Car Finder & AI Advisor
From $1,500/monthYour vehicle appears in quiz/advisor recommendations when criteria match.
'Powered by [Your Brand]' branding on our interactive tools.
Calculators
From $1,000/monthYour brand integrated into our most-used financial tools — Loan, EV Savings, Novated Lease, Towing.
Capture finance-ready leads directly from calculator users.
Car Detail & Comparison Pages
From $500/monthYour ad shown alongside relevant vehicle reviews and comparisons.
Your model suggested to users comparing competitors.
Connect buyers directly to your dealership.
Homepage & Sitewide
From $2,000/monthMaximum visibility, full-width homepage placement.
Editorial-style feature spot.
Brand your message to our subscriber base.
Who We Work With
Trusted by forward-thinking automotive brands.
Simple, Transparent Pricing
Choose a plan that fits your goals. All plans include performance reporting and dedicated onboarding.
Starter
- ✓1 ad placement
- ✓Monthly performance report
- ✓Standard display formats
- ✓Email support
Professional
- ✓3 ad placements
- ✓Weekly performance reports
- ✓All format types (banner, card, widget, native)
- ✓Dedicated account manager
- ✓A/B testing
- ✓Priority placement
Enterprise
- ✓Unlimited placements
- ✓Real-time analytics dashboard
- ✓Custom integrations
- ✓Sponsored content creation
- ✓Exclusive category sponsorship
- ✓Quarterly strategy reviews
Asset Specifications
Recommended sizes and formats for each placement. Provide assets that match these specs for the best results.
| Placement | Recommended Size | Ratio | Image Formats | Video |
|---|---|---|---|---|
| Homepage Hero Banner | 1440 × 500 px | ~3:1 | JPG, PNG, WebP | MP4 (max 15s, 10MB) |
| Car Finder / Advisor Card | 800 × 600 px | 4:3 | JPG, PNG, WebP | — |
| Calculator Sidebar | 300 × 250 px | 6:5 | JPG, PNG, GIF, WebP | — |
| Car Page Sidebar | 300 × 600 px | 1:2 | JPG, PNG, GIF, WebP | — |
| Comparison "Also Consider" | 800 × 600 px | 4:3 | JPG, PNG, WebP | — |
| In-Article Banner | 728 × 90 px | 8:1 | JPG, PNG, GIF, WebP | — |
| Mobile Banner | 640 × 200 px | ~3:1 | JPG, PNG, WebP | — |
| Sponsored Content Hero | 1200 × 675 px | 16:9 | JPG, PNG, WebP | MP4 (max 60s, 20MB) |
| Newsletter | 600 × 300 px | 2:1 | JPG, PNG (no WebP) | — |
File Size
Images: max 2MB
Videos: max 10–20MB
Animated GIFs: max 1MB
Resolution
Provide 2× resolution for retina displays.
e.g. 300×250 placement → supply 600×500 image.
Color space: sRGB
Best Practices
WebP preferred (40% smaller than JPG).
Include your brand logo (min 150px wide).
Clear CTA text and landing page URL.
Start Your Campaign
Fill in the form below and our partnerships team will get back to you within 1–2 business days.
Frequently Asked Questions
How does sponsored content work?+
Sponsored content is clearly labeled and produced collaboratively between our editorial team and your brand. We maintain our independent voice while ensuring your key messages reach our audience authentically. All sponsored content goes through the same editorial quality standards as our regular content.
What reporting do I get?+
All advertising partners receive access to a real-time dashboard showing impressions, clicks, click-through rate, and conversion events. Professional and Enterprise plans include weekly or daily automated email reports, plus quarterly performance reviews with your dedicated account manager.
Can I target specific vehicle categories?+
Absolutely. Our contextual targeting engine allows you to place ads alongside specific body types (SUV, sedan, ute), fuel types (EV, hybrid, petrol), price brackets, or even individual competitor pages. This ensures your ad reaches buyers comparing vehicles in your exact segment.
What are your content disclosure policies?+
Transparency is core to our brand. All sponsored content, paid placements, and advertiser-funded features are clearly marked with visible disclosure labels. We follow the Australian Association of National Advertisers (AANA) Code of Ethics and ACCC guidelines on advertiser disclosure.
How quickly can my campaign go live?+
Standard display campaigns can go live within 48 hours of receiving approved creative assets. Sponsored content and custom integrations typically require 1–2 weeks for production and editorial review. We recommend booking at least 2 weeks in advance for major launches.
What if I want to change my creative mid-campaign?+
No problem. Standard display ads can be swapped within 24 hours at no extra charge. We support unlimited creative refreshes on Professional and Enterprise plans. Simply upload new assets through your dashboard or send them to your account manager.
Ready to Reach Australian Car Buyers?
Let's build a campaign that puts your brand in front of the right audience.
[email protected]Start Your Campaign →