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Privacy
Policy

Last updated: 8 April 2026

1. Introduction

RealGuide Australia ("we", "our", "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at realguide.com.au.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and applicable state and territory privacy legislation.

2. Information We Collect

Information You Provide

  • Contact form submissions: Your name, email address, and message content when you reach out to us.
  • AI Advisor conversations: Your car preferences, budget, and lifestyle information shared during AI advisory sessions.
  • Newsletter subscriptions: Your email address if you subscribe to updates.

Information Collected Automatically

  • Usage data: Pages visited, time spent on pages, referring URLs, and click patterns.
  • Device information: Browser type, operating system, screen resolution, and device type.
  • IP address: Used for analytics and security purposes. We do not use IP addresses to personally identify you.
  • Cookies: We use essential cookies and analytics cookies (Google Analytics) to understand how our site is used.

3. How We Use Your Information

We use the information we collect to:

  • Provide personalised car recommendations through our AI Advisor
  • Respond to your enquiries and support requests
  • Improve our website, content, and user experience
  • Analyse usage trends and site performance
  • Ensure the security and integrity of our platform

4. Third-Party Services

We use the following third-party services that may process your data:

5. Data Storage and Security

Your data is stored on secure servers. We implement industry-standard security measures including encryption in transit (HTTPS), secure database access controls, and regular security reviews. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy. Contact form submissions are retained for up to 12 months. AI Advisor conversation data is not permanently stored and is processed in real-time only.

7. Your Rights

Under Australian privacy law, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Opt out of marketing communications
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

8. Cookies

Our website uses cookies to enhance your browsing experience. You can control cookie settings through your browser preferences. Disabling cookies may affect some functionality of the website.

9. Children's Privacy

RealGuide is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: